Slack: Why Did The App Catch Fire?

“Slack provides the virtual cubicle for connecting with your colleagues and sharing your ideas, regardless of location,” said Michael Whitmire, who is the co-founder and CEO of FloQast.

This is a pretty good description of the highly popular app.

But interestingly enough, Slack almost never came to be. Founded in 2009, the company – which was initially called Tiny Speck – focused on the development of a multi-player game, Glitch. The name was apropos. Within a few years, the game had to be shut down.

Yet Glitch had something that was intriguing: an instant messaging system. So the founders pivoted and turned this technology into the Slack platform.

No doubt, the second try was the charm.  Today Slack has 10+ million worldwide DAUs (Daily Active Users), with the average minutes of active usage at 90+ minutes per workday. The market cap is over $15 billion.

So what were the right moves? Why did Slack win big? Well, let’s take a look:

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